About Us
Rooted in performance, built for partners.
We exist to help professional buyers source sports and supplement products with clarity, consistency, and local-market understanding.
Protivox was founded to simplify wholesale access to sports nutrition and supplements in Israel. Too often, retailers and training businesses face fragmented suppliers, unclear documentation, or consumer-branded experiences that don’t fit B2B needs. We built Protivox as a focused wholesale partner — professional, dependable, and aligned with how gyms, shops, and distributors actually buy.
Mission
To supply performance-oriented sports and supplement products to wholesale partners across Israel, with transparent communication and a standard of service that earns long-term trust.
Vision
To become a preferred wholesale source for sports nutrition partners who want reliable supply and a brand relationship built for business growth.
How we work
01
Listen
Understand your channel, customers, and volume needs.
02
Recommend
Suggest categories and packs that fit your shelves or members.
03
Supply
Align on terms, documentation, and fulfillment expectations.
04
Support
Stay available for reorders, questions, and assortment updates.
Quality principles
- Clear product information for partner decision-making
- Attention to sourcing and presentation standards
- Consistent wholesale communication
- Respect for regulatory and labeling requirements in the Israeli market
Values
Clarity
Straightforward terms and product information
Reliability
Partners should not have to chase basic answers
Performance focus
Assortment thinking rooted in sports and training culture
Partnership
We succeed when our wholesale clients grow